Kreativ Finanz Mecklenburg GmbH was founded as a microfinance organisation in 2011 to finance small entrepreneurs in the Mecklenburg region in Germany. In this Good Practice, Kreativ Finanz primarily focuses on rural clients in the personal and health services, transport and crafts sectors. The organisation has developed a specific approach and methodology adapted to its rural clientele, which applies highly individualised and flexible loan analysis, approval and support procedures.