Albanian Savings & Credit Union (ASC Union) is the product of the first World Bank microfinance project implemented in Albania in 1992 and is the sole financial cooperative in the country serving rural populations. The savings & credit association is an innovative governance model implemented in Albania exclusively by the Union network. This approach is unique considering it was established not through prior experience, but by following a “learning by doing” approach. The offer of financial products and services is adapted to rural clientele based on their specific needs related to daily rural economic activities.