In this article, the advocacy strategy of SC. Eurom Consultancy and Studies SRL (Eurom) is presented, offering strategies to lobby national government and public agencies to improve the microfinance legal framework in Romania. The proposed legal framework was drafted by a legal firm and its main objective is to assist the Romanian Microfinance Sector and Romanian Government representatives in designing, drafting, promoting and implementing an enabling legal framework to improve access to finance and development services for underserved entrepreneurs and micro and small enterprises in the country.