As an active member of EMN, the Romanian Microfinance Association is excited to host a workshop titled Product management and marketing campaigns for new financial products.
This event is part of the annual European Microfinance Day (EMD) campaign, celebrating its 10th anniversary in 2024 with the theme: “Changing the Narrative – Supporting Local Communities to Generate Global Impact.”
The workshop will be held on November 14, 2024, from 10:00 AM to 1:00 PM, in a hybrid format: online and onsite at BT Stup, Calea Șerban Vodă, No. 206, U-Center Ground Floor, Sector 4, Bucharest.
It promises to be a dynamic and engaging session, featuring expert speakers and valuable case studies tailored to the needs of Romanian microfinance providers.
Key highlights include:
- Insightful presentations from professionals like Adrian Șuteu, EMN Membership Manager, and Ștefan Buciuc from the Microfinance Association of Romania, who will kick off the event with insights on European Microfinance Day 2024.
- In-depth workshops on financial product management and marketing strategies by Adrian Ciornei and Alin Roșioru from Evoluat Branding, exploring the latest trends and techniques in marketing for microfinance products.
- Real-world case studies showcasing successful marketing campaigns by BT Mic | Banca Transilvania and Tarfin, providing practical examples on how to effectively promote financial products and reach underserved communities.
- Networking opportunities during the coffee break and lunch, where participants can engage with speakers and fellow professionals, exchange ideas, and build connections.
Event Agenda:
9:30 – 10:00 – Participant Registration: welcome coffee
10:00 – 10:30 Module 1: European Microfinance Day 2024
Campaign presentation by Adrian Șuteu, EMN Membership Manager
Presentation of STUP by Alina Leu, BT Stup
Presentation of the Microfinance Association of Romania by Ștefan Buciuc, Romanian Microfinance Association
10:30 – 12:00 Module 2: Financial Product Management and Marketing Campaigns
Workshop by Adrian Ciornei and Alin Roșioru, Evoluat Branding (evoluat.ro) Q&A Session
12:00 – 12:10 – Coffee Break provided by STUP-BTMic
12:10 – 13:00 Module 3: Marketing Campaigns for New Financial Products
Case Studies Presentations by BT Mic | Banca Transilvania,
TARFIN “Buy Now, Pay at Harvest” Campaign by Tarfin Q&A Session Event Wrap-Up
13:00 – 14:00 – Lunch invitation at Estrade Restaurant, U-Center Stradale
