All organisations can benefit from a focused digital marketing strategy nowadays. For MFIs and most small/medium businesses, digital marketing becomes even more vital, as it can deliver significant results with a fraction of the investment needed in more traditional marketing channels.
Digital marketing tools and techniques are infinite and constantly evolving. This webinar series helps businesses understand and keep up to date with the fundamentals of digital marketing. It covers what marketers need to know and prioritize to help their business cut through the noise, engage potential customers, and deliver customer conversions.
Who can benefit from this webinar series?
- Marketing professionals that have mostly worked with traditional marketing channels.
- Novice and Intermediate digital marketers that are starting to plan or implement their company’s digital marketing strategy.
- Professionals of non-marketing fields that interact and contribute to the company’s overall marketing efforts.
This first part of our Digital Marketing training series provides an introduction to the basis needed for a good strategy. Small and medium businesses often assume that digital marketing only entails having a website, posting on social media, and doing online promotions. However, a lot needs to be in place before all your digital marketing initiatives can be effectively rolled out.
Tulio Edreira de Lacerda is a seasoned professional based in Barcelona, with a solid career in Strategy, Marketing (Digital and Offline), E-Commerce, Business Development, Strategy Implementation and Sales, both in startup businesses and multi-national corporations (in B2B and B2C). He has first-hand experience in organizational transformations and strategic business realignments, and he has recently lead the upgrade process of key digital marketing strategies for a Spanish MFI. Read more +